The Season Tackle Sdn Bhd (TST), founded in 1993, stands as a beacon of innovation and quality in the tackle industry. With over 24 years of unwavering commitment, TST has cultivated a unique culture and achieved remarkable market success. Our mission is to serve customers and distributors worldwide, continually expanding our international footprint.
Building Brands in the Global Fishing Tackle Industry For years, The Season Tackle Sdn. Bhd. has built its reputation as an experienced and trusted company in the fishing tackle industry. Our journey has been shaped by deep industry experience, strong relationships, professional distribution and a commitment to quality. We are proud to represent and develop a portfolio of respected fishing tackle brands, including Xzoga®️, Lemax®️, Gawas®️, Dragon Claw®️, Megapro®️, Ikano®️, Figo®️ and Sealand®️. Among our portfolio, Xzoga®️, Lemax®️, Gawas®️ and Dragon Claw®️ have established strong identities and market presence, each with its own strengths and following among anglers. Over the years, our business has grown through close collaboration with brand owners, manufacturers, dealers and fishing communities across different markets, including Japan, Asia, Europe, Australia and beyond. With an experienced management team and dedicated people who understand fishing tackle from product development to market distribution, we continue to strengthen our brands, support our partners and bring quality products closer to anglers around the world. Our legacy is built on experience, trust, quality and long-term partnerships — connecting brands, markets and anglers across the world
FROM THE WORLD TO THE WORLD Our vision is to establish The Season Tackle Sdn. Bhd. as a leading global fishing tackle company and a trusted brand development and distribution partner. We connect quality fishing tackle brands with anglers and markets worldwide — bringing brands into new markets and taking them further across international markets. Our network spans Asia, Japan, Europe, Australia and other global markets, allowing us to represent, develop and distribute brands across different regions while creating meaningful opportunities for growth. Our ambition is to build strong, long-term partnerships with brands, dealers and anglers worldwide, supported by our industry experience, market knowledge, professional team and commitment to quality. We believe a strong fishing tackle company is built on quality brands, strong distribution, market understanding and lasting relationships. We are committed to discovering quality brands, developing international markets and connecting the global fishing community through trusted brands and distribution. THE SEASON TACKLE SDN. BHD.
We deliver durable, precision-driven fishing solutions built for real-world performance.
From rods and reels to lines, lures, hooks, and accessories, we provide quality tackle trusted by anglers at every level.
Crafted from high-quality materials, our rods are built to withstand the toughest fishing conditions.
From rods, reels, lines, lures, hooks, and accessories, we offer a complete range of fishing tackle to meet different angling needs. Whether for beginners, hobby anglers, or serious fishing enthusiasts, we help customers find the right gear for every fishing situation.
Our products are selected with a strong focus on durability, precision, and real-world fishing performance. We believe good tackle should not only look professional, but also perform reliably when it matters most.
With practical product knowledge, industry experience, and reliable service, we are committed to supporting both anglers and business partners. Customers choose us because we understand fishing, product quality, and what the market truly needs.
With over 45 years of experience in the fishing tackle industry, Team TST is built on dedication, product knowledge, and a strong spirit of teamwork.
Led by our Managing Director and Founder, Mr. Leonard Lim, we continue to grow together, support our partners, and deliver reliable fishing solutions trusted by anglers and dealers.
Delivering high-quality, reliable gear that anglers worldwide depend on.
